Content. The word gets endlessly tossed around throughout digital marketing circles. But what does it really mean? Content is defined in a couple different ways. Merriam-Webster says it’s “the topics or matter treated in a written work” or “the principal substance (such as written matter, illustrations, or music) offered by a website.” 

In turn, content writers write content. (Say that three times fast!) Content writers are trained to establish and maintain your brand’s voice, writing persuasively to convince people that your business is worthwhile. According to HubSpot, content marketing is “the process of planning, creating, distributing, sharing, and publishing content via channels such as social media, blogs, websites, podcasts, apps, press releases, print publications, and more.” That sounds like a lot of work! However, ultimately a successful content marketer can help you achieve your marketing goals, reach your target audience, and increase brand awareness, sales, engagement, and recognition.

Some people are searching for a copywriter instead of a content writer. Luckily, at Forty-Second Street, Inc., our content writing department also offers copywriting services. But what’s the real difference? Copywriting is defined as “the act of promoting or selling a business, organization, brand, product, or service, which makes it, by definition, a form of marketing.” Copywriters produce engaging, clear text for various advertising channels like websites, print and digital ads, social media, and many others. Duties include researching keywords, producing interesting written content and proofreading to ensure correct grammar, spelling, style, and punctuation.

The brand architects at Forty-Second Street, Inc., know that writing and text creation is one of the most important aspects of building your brand. Try our content writing services today! If you’d like to learn more about how content writing services can benefit your business, speak to a member of our experienced and qualified team today. Click here to schedule a 30-minute meeting with our Content Writer, Emma G. Thompson, and learn how to make your words work for you!