At Forty-Second Street, we consider ourselves brand architects. A successful brand is recognizable. Printed business cards, postcards, brochures, and other kinds of print materials are the perfect way to establish your brand. Print mingles the aesthetic qualities of font, colors, images and texture to establish tactile and tangible brand recognition. In fact, your customers are more likely to spend more time looking at printed material, like advertising in a magazine, than a digital ad. This gives you more space and time to successfully establish your brand.
In the digital space, your customers are overwhelmed with content. Sometimes, your content can go unnoticed simply due to the volume of digital content available today. Print marketing can help you penetrate the demographic blind spots that are untapped in digital marketing. Many consumers consider print more engaging as they physically interact and respond to the print marketing contents. Moreover, when print marketing is shared between consumers, it adds weight to word-of-mouth recommendations. There are many reasons why print is still an overwhelmingly effective form of advertising, and we can help you wield this tool successfully.