Who doesn’t love new customers?
Growing your clientele is a key component when it comes to building a business, so that being said - customer acquisition is important!
But what happens after they’ve successfully converted?
Converting hundreds of new customers is great, until they decide to leave due to a negative experience. There’s an old saying that says, “When the customer comes first, the customer will last.” Marketing isn’t just about how many people you can bring in; it’s also about the experience you can provide. When you care about offering an onboarding process that provides your customers with a great experience, they are more likely to tell their friends.
Get your current customers to do the acquisition for you.
Have you ever heard the phrase, “it’s just business”? The truth is, nothing is ever “just business.” Business just so happens to be very personal, and it should be. Companies have a tendency to view potential customers as numbers rather than human beings. Choosing to build relationships with people can have a long-term impact on how people view your brand. If that relationship can eventually lead a person to believe in and advocate for your product or service, you’ve won big time (shouting this from the rooftops).
Think about growing vertically, not just horizontally. Customers become more valuable over time, so spend time implementing a retention strategy that works. Focus on cultivating relationships and providing positive experiences to continuously work at developing customer loyalty.