What is Angie's List called now, and is Angi worth it for Knoxville contractors?

Angie's List is now called Angi. The company dropped the old name in March 2021, and it has been an independent public company since IAC spun it off on April 1, 2025. Angi still sends paid leads to contractors. Whether it pays off depends on your cost per booked job, not on the price of a single lead.

Key takeaways

• Angie's List and HomeAdvisor were combined under IAC on September 29, 2017. The Angie's List brand became Angi in March 2021, and HomeAdvisor Pro is now called Angi Leads.
• Angi says homeowners used its businesses for about 15 million projects in the 12 months to June 30, 2026. Its average monthly active pros fell 23% to about 111,000 in late 2025.
• In 2023 the FTC ordered HomeAdvisor to pay up to $7.2 million over how it marketed leads to contractors. Angi does not publish lead prices; contractors report roughly $15 to $85 per lead.

Picture a two-truck HVAC shop in Maryville. The owner signed up with HomeAdvisor years ago, the account now says Angi, and the monthly charge on the card keeps landing whether the phone rings or not. Last July his techs ran heat-pump calls off Montvale Road all week, and almost none of them came from Angi. Most came from people who found his Google profile or got his name from a neighbor. He wants to know one thing: is the Angi line on his statement buying jobs, or buying noise? The free 60-second AI visibility check shows whether Knoxville homeowners can find your business in Google and in AI answers without paying for a lead.

What is Angie's List called now, and who owns it?

Angie's List is now Angi. The company changed its name from ANGI Homeservices to Angi Inc. in March 2021 and renamed the Angie's List brand to Angi at the same time. IAC owned most of it until April 1, 2025, when IAC spun Angi off as a fully independent company trading on Nasdaq as ANGI.

The history matters, because a lot of contractors still think of these as rival companies. They are not. Here is the short version, all from Angi's own filings and releases:

• 2017: IAC combined its HomeAdvisor business with Angie's List, Inc. The deal closed on September 29, 2017, according to Angi's 2021 annual report on Form 10-K. The new parent was called ANGI Homeservices.
• March 2021: The parent became Angi Inc., and the Angie's List site became Angi. The company said it would put its marketing money behind one brand. CNN reported that the CEO at the time explained the move by saying the company was no longer just a list. It now helps people find, book and pay for pros.
• April 1, 2025: IAC finished the spin-off. IAC shareholders got about 0.5251 Angi shares for each IAC share, per Angi's spin-off announcement.

So, to answer the common search "What company did Angie's List take over?": it didn't take anyone over. Angie's List was the one that got combined into IAC's HomeAdvisor business. The combined company also owned Handy, a booking app, at the time of the rebrand, per the CNN report.

One more name change catches pros off guard. On Angi's pro help site, HomeAdvisor Pro is now called Angi Leads. If you have an old HomeAdvisor login, the Angi Leads FAQ is where your account rules now live.

Does anyone still use Angi in 2026?

Yes, but fewer pros and less revenue than a few years ago. Angi reports about 15 million homeowner projects in the 12 months to June 30, 2026, down from about 16 million in calendar 2025. Revenue fell 13% in 2025, and active pros on the platform fell 23% year over year.

These are company-reported numbers from public filings.

Sources: Angi's Q4 2025 earnings release and its Q2 2026 Form 10-Q.

Two things stand out for a contractor. First, homeowners are still there. Millions of service requests a quarter is real demand. Second, roughly 6% of pros leave every month. That churn number tells you many owners try Angi, run the math, and walk.

Some of the revenue drop was on purpose. In January 2025 Angi rolled out what it calls "homeowner choice." In its Q1 2025 shareholder letter, the company said a pro now gets a lead only when the homeowner picks that pro from a list, instead of being auto-matched. Angi said self-reported pro win rates rose 10% after the change. Fewer leads, better leads, lower revenue. That is a fair trade for contractors, and it is worth knowing before you judge Angi on 2019 stories.

How much does Angi charge contractors?

Angi does not publish a price list for pros. Lead prices depend on project size, location and job type, and you are charged when the lead is sent, not when you win the job. Contractor-reported figures put leads at about $15 to $85 each, with a membership near $300 a year.

The ranges come from Housecall Pro's 2026 guide to Angi, which says plainly that Angi does not publish official pricing and that the numbers are contractor-reported. The $287.99 figure comes from the FTC case below. It describes how HomeAdvisor billed pros during the period the FTC looked at. It is not a current quote.

The fine print on credits matters as much as the price. Per Angi's lead credit help article, you can ask for a credit when the contact info is bad, the job is outside your area, or the service doesn't match. You can't get one when the homeowner doesn't answer, hires someone else, or is just shopping prices. Angi says those cases are already priced into the lead. Credits expire after six months. Pros on an annual subscription can't get lead credits at all.

Bottom line on fees: ask your Angi rep for a written breakdown of lead prices by job type in your zip codes, the membership fee, the contract term and the cancellation terms. If they won't put it in writing, that is your answer.

What is the lawsuit against Angie's List and HomeAdvisor?

The big one is the FTC case. In January 2023 the FTC ordered HomeAdvisor, owned by Angi, to pay up to $7.2 million and stop misleading contractors about its leads. Separately, a contractor class action filed in Colorado in 2016 has mostly gone HomeAdvisor's way in court since 2024.

The FTC order

According to the FTC's January 2023 announcement, the agency filed its complaint in March 2022. It charged that since at least mid-2014 HomeAdvisor misled pros about the quality and source of leads, overstated how often leads turned into jobs, and told some pros a paid add-on called mHelpDesk was free. The FTC approved the final order in April 2023.

The money went back to contractors. In November 2023 the FTC said it was mailing more than $3 million in refunds through 110,372 checks to home service businesses, with a claims process for more.

The contractor class action

The case is Airquip, Inc. v. HomeAdvisor, Inc., No. 1:16-cv-01849 in federal court in Colorado. Contractors claimed they paid for bad leads. Here is where it stands based on court records we could verify:

• January 2024: The judge refused to certify a class on the bad-lead claims. A narrower class was certified over claims that HomeAdvisor kept profiles of pros who had stopped paying, as Law360 reported.
• September 2024: The court granted HomeAdvisor summary judgment on a number of counts, per the court's published opinions.
• March 11, 2025: The court denied the contractors a second try at certifying the broader class.

We could not find a public final judgment or settlement as of this writing. If you were a HomeAdvisor pro, check the docket yourself or talk to a lawyer. Don't rely on social media posts about payouts.

To be fair to Angi: the FTC order settled allegations without a trial, and the company has since changed how leads are made. Homeowner choice is a real fix to the exact problem the FTC described. The history still matters. It is why you should track every lead to a booked job, on any platform.

What does an Angi lead really cost per booked job?

Take your total monthly Angi spend and divide it by the jobs you actually booked from it. That is your cost per booked job. Then compare it with the gross profit on an average job. If the cost eats more than about a third of that profit, Angi is renting you thin work.

Here is a worked example for a Knoxville HVAC company. Say you run a repair-and-replace shop in West Knoxville and buy repair leads through Angi. These are assumptions; swap in your numbers.

• Leads per month: 40
• Average price per lead: $55 (inside the reported $15 to $85 range)
• Membership: $300 a year, or $25 a month
• You reach 70% of leads by phone: 28 conversations
• You book a visit with 40% of those: about 11 visits
• You close 70% of visits: about 8 paid jobs
• Average repair ticket: $650, at 45% gross margin, or about $292 gross profit

The math: 40 leads times $55 is $2,200, plus $25 membership, is $2,225 a month. Divide by 8 jobs and you get about $278 per booked job. That eats roughly 95% of the $292 gross profit on a repair. You are close to working for free unless a few of those calls turn into system replacements.

Now change one thing. If your office answers faster and you reach 85% of leads instead of 70%, you get about 34 conversations, 14 visits and 10 jobs. Cost per job drops to about $223. Speed to lead moves the number more than the price of the lead does.

Also count what the spreadsheet hides: office time spent chasing dead leads, the six-month expiry on credits, and the fact that none of these customers found you. They found Angi. Next time they need service, they may go back to Angi and pick someone else.

Get your 90-day plan — thirty minutes with Mike, zero pitch, and you leave knowing the three fixes that will ring your phone first.

Should a Knoxville contractor keep Angi, quit it, or use both?

Use Angi as a short-term filler, not your foundation. Keep it if your cost per booked job stays well under a third of gross profit and you need volume while you build owned demand. Cut it when your own Google profile, reviews and website book jobs at a lower cost.

East Tennessee has a few quirks that change the math.

• Homeowners own their homes. Census data shows 77.0% of homes in Blount County and 65.2% in Knox County are owner-occupied, with median values of about $320,500 and $320,900. Owners who stay put call the same company again. Repeat work is where owned demand pays off. See the Census QuickFacts for Knox and Blount.
• The market is growing, not exploding. Knox County passed 511,000 people in the 2025 estimate, and Blount grew 6.3% since 2020.
• Word of mouth is strong. In Farragut, Alcoa and Oak Ridge, neighbors still ask each other first. Then they check your reviews. A paid lead platform can't give you that reputation. It can only rent you a spot next to three competitors.

How the main options compare:

That last row is the one most owners miss. BrightLocal's 2026 Local Consumer Review Survey found 45% of consumers now use AI tools for local recommendations, up from 6%. When someone in Lenoir City asks ChatGPT for a heat pump company, the answer pulls from reviews and web pages. It does not pull from your private Angi profile settings.

How do you build owned demand so you need fewer paid leads?

Owned demand means homeowners find and call you directly, through your Google profile, your reviews, your website and AI answers. You build it by getting steady fresh reviews, keeping your profile complete, publishing clear service and town pages, and making sure AI crawlers can read your site.

Reviews come first, because homeowners are strict. Per the BrightLocal 2026 survey, 74% only consider reviews from the last three months, 68% want at least four stars, 31% only use businesses rated 4.5 or higher, and 47% won't use a business with fewer than 20 reviews.

Your website matters for AI search in a specific way. AI crawlers like GPTBot, ClaudeBot and PerplexityBot generally do not run JavaScript. If your service list, prices or towns only show up after a script loads, those bots may see a blank page. Keep the important text in the plain HTML. Schema markup is fine to have, but don't expect it alone to get you cited by AI tools.

At Forty-Second Street we see the same pattern across trades: owners who track every lead source can make the Angi decision in one meeting. Owners who don't track keep paying because canceling feels risky. Want to talk it through? Call 865-382-7007.

Here is what to do this month:

1. Pull 90 days of Angi charges and count the jobs that actually paid. Work out your real cost per booked job.
2. Ask your Angi rep, in writing, for lead prices by job type in your zip codes, plus contract and cancellation terms.
3. Set a target: if cost per booked job tops one third of average gross profit, pause the lowest-value job types first.
4. Text a review link to every finished job this month. Aim for steady weekly reviews, not one big burst.
5. Fill out every field on your Google Business Profile, including services and each town you serve, from Sevierville to Oak Ridge.
6. Check that your website's service and town pages load their text without JavaScript.
7. Ask ChatGPT and Google's AI for the best company in your trade in your town, and write down who shows up.

Frequently asked questions

What is Angie's List called now?

Angie's List is now called Angi. The company renamed the Angie's List brand to Angi in March 2021 and changed its corporate name from ANGI Homeservices to Angi Inc. at the same time. HomeAdvisor is part of the same company, and its pro product is now called Angi Leads. Angi became fully independent from IAC on April 1, 2025.

Does anyone use Angie's List anymore?

Yes. Angi reports that homeowners used its businesses for about 15 million projects in the 12 months ending June 30, 2026, and it logged about 3.48 million service requests in the fourth quarter of 2025. But revenue fell 13% in 2025 and active pros dropped 23%, so the platform is smaller than it was a few years ago.

What is the lawsuit against Angie's List?

The main case involves HomeAdvisor, which Angi owns. In January 2023 the FTC ordered HomeAdvisor to pay up to $7.2 million over how it marketed leads to contractors, and over $3 million went back to businesses. A contractor class action in Colorado lost its bid for a broad class, and the court denied a second try in March 2025.

What company did Angie's List take over?

Angie's List didn't take over another company. IAC combined its HomeAdvisor business with Angie's List, Inc., and that deal closed on September 29, 2017. The combined company, first called ANGI Homeservices, also owned the booking app Handy. It renamed itself Angi Inc. in March 2021 and was spun off from IAC in April 2025.

How much does Angie's List charge a fee?

Angi does not publish pro pricing. Its help pages say lead prices depend on project size, location and type, and you're charged when a lead is sent. Contractor-reported figures put leads at about $15 to $85, a membership near $300 a year, and Angi Ads at $300 or more a month. Get your own quote in writing.

Is Angi worth it for a Knoxville contractor?

It can be, as a filler. Work out your cost per booked job and compare it with your gross profit per job. If Angi costs more than about a third of that profit, it is mostly keeping your trucks busy for little return. Most Knoxville owners do better long term by building reviews, a strong Google profile and a website they own.

The bottom line

Angie's List is Angi now, it owns HomeAdvisor, and it has stood on its own since April 2025. It still has homeowners, and its homeowner choice change made leads better than they were when the FTC stepped in. But you pay whether you win or not, you share the customer with up to three rivals, and roughly 6% of pros leave every month. Run your real cost per booked job. Keep Angi only while it beats your own channels, and put the savings into reviews, your Google profile and a website that East Tennessee homeowners and AI tools can find. Book a free call and get a 90-day plan for your websites and marketing

Sources

• U.S. Securities and Exchange Commission, Angi Inc. Form 10-K for fiscal year 2021, 2022.
• CNN, Angie's List changes its name in a complete rebranding, 2021.
• Angi Inc., IAC Completes Spin-Off of Angi, Now an Independent Company, 2025.
• Angi Inc., Angi Inc. Q4 2025 earnings release, 2026.
• Angi Inc., Q1 2025 Shareholder Letter, 2025.
• U.S. Securities and Exchange Commission, Angi Inc. Form 10-Q for the quarter ended June 30, 2026, 2026.
• Angi, Angi Leads FAQ, 2026.
• Angi, How to request a lead credit, 2026.
• Housecall Pro, What is Angie's List? How Angi works, 2026.
• Federal Trade Commission, FTC Order Requires HomeAdvisor to Pay Up To $7.2 Million and Stop Deceptively Marketing its Leads for Home Improvement Projects, 2023.
• Federal Trade Commission, FTC Returns More than $3 Million to Businesses that Paid for HomeAdvisor Memberships, 2023.
• Law360, Colo. Judge Splits Class Cert In HomeAdvisor Fraud Row, 2024.
• U.S. Government Publishing Office, Airquip, Inc. v. HomeAdvisor, Inc. court opinions, 2025.
• CourtListener, Airquip, Inc. v. HomeAdvisor, Inc. (order of March 11, 2025), 2025.
• U.S. Census Bureau, QuickFacts: Knox County and Blount County, Tennessee, 2025.
• BrightLocal, Local Consumer Review Survey, 2026.

Keep reading

• How Knoxville plumbers can show up in AI search in 2026
• HVAC marketing for East Tennessee contractors
• Roofing marketing that books jobs

See where you stand: get a free AI visibility audit and find out whether Knoxville homeowners can actually find you in Google and AI search.