Why I built Forty-Second Street
I'm Mike Carleton, and I've spent 20+ years building brands and marketing systems that actually move revenue. I started Forty-Second Street because I kept watching great contractors — the ones doing the best work in town — lose jobs to competitors who were simply easier to find.
Then the game changed again. Homeowners don't just Google anymore — they ask ChatGPT and Google's AI who to hire. Most agencies are still selling 2015 SEO. We rebuilt this agency around what's next: getting you found on Google and AI, and turning that visibility into booked calls.
I run this business the way I'd want a vendor to treat me — direct, accountable, and measured by results, not activity. If it's not making your phone ring, it's not marketing. It's decoration.
To make every home-service company we work with the most visible, most trusted, and most-booked business in their market — on every screen a homeowner uses to choose.
A world where the best contractor wins the job — not just the biggest ad budget. We use AI and search to lift quality to the top of the results.
Our promise to you
You'll see booked calls and revenue — not vanity metrics.
Strategy, SEO, AI search, web, and design under one roof.
We optimize for Google and AI, so you're found where homeowners actually look.
If something isn't working, you'll hear it from us first.
