Forty-Second Street logo

Social Media · Knoxville, TN

Social media marketing for Knoxville businesses that would rather be running their business.

Your customers check your Facebook and Instagram before they call, even if they found you on Google. Forty-Second Street plans, designs and posts content for Knoxville businesses, and runs Meta ads when you want social to bring in leads, not just likes.

138five-star Google reviewsSince 2010 · Best of the Best Website Design 2026 · Offices in Maryville/Knoxville

The short answer

What does social media marketing do for a local Knoxville business?

For a local business, social media does three jobs: it proves you are active and trustworthy when someone checks you out, it keeps you in front of past customers so they come back and refer friends, and with paid Meta ads it reaches new people in specific Knoxville neighborhoods who match your ideal customer.

Content that looks like you

Real photos, job stories, team moments and tips, designed on-brand, not generic stock posts.

Meta ads with a target

Facebook and Instagram ads aimed at the Knoxville zip codes and audiences you want, tracked to leads.

Reviews and reputation

We help turn happy customers into reviews and share them, because proof sells better than promotion.

How it works

How social media works with us

  • ✓We review your current profiles and what competitors in Knoxville are posting.
  • ✓A monthly content plan built around your services, seasons and local events.
  • ✓We design, write and schedule the posts for your approval.
  • ✓Optional Meta ads with a clear goal: calls, form fills or bookings.
  • ✓A monthly report on reach, engagement and leads from social.

You approve the calendar before anything goes live, and you can send us photos from the field anytime.

Why us

Social that supports the rest of your marketing.

We run your social alongside your website, SEO and ads, so the message stays consistent everywhere.

Since 2010, we have helped East Tennessee businesses build a recognizable local presence.

138 five-star Google reviews.

FAQ

Knoxville social media questions, answered.

Which social platforms should a Knoxville business be on?

Most local businesses get the most from Facebook and Instagram, plus a well-kept Google Business Profile. B2B firms often add LinkedIn. We would rather you do two platforms well than five badly.

How often should we post?

Consistency matters more than volume. For most local businesses, a few quality posts a week is plenty, with more during busy seasons or promotions.

Do social media ads work for local businesses?

They can, especially for offers, seasonal services and recruiting. Meta ads let you target specific Knoxville neighborhoods and audiences. We track them to leads so you can judge them on results.

Can you use our own photos?

Yes, and we encourage it. Real photos of your team and work outperform stock images. Send them from your phone and we will handle the rest.

Is there a contract?

Social media plans run month to month.

Let's talk about your social media.

Book a 30-minute call with Mike. We will look at your profiles and tell you what would make the biggest difference for your Knoxville business.

Mike Carleton, founder of Forty-Second Street

Mike Carleton

Founder, Forty-Second Street

30+ years building brands. Every website our team builds today is built in Webflow.

Or call 865-382-7007. Offices in Maryville, Knoxville and Tampa Bay. Working with businesses anywhere in the U.S.