Cost per booked repair cut from $74 to $31
A Cookeville garage-door company was overpaying for Local Services Ads leads. Fixing categories and disputes tripled efficiency.
The situation
Highland ran Local Services Ads but could not tell which leads became jobs, and the cost per lead kept climbing.
The owner suspected he was paying for calls that were never real customers.
The problem
Two categories selected out of the ones that applied, no job types configured, and no dispute routine for junk leads.
Call tracking was not tied to the CRM, so nobody could separate booked jobs from noise.
The work
The results
Measured in the LSA dashboard reconciled against booked jobs in the CRM.
Cost per booked repair fell from $74 to $31. Wasted lead spend dropped 58%. Booked jobs per ad dollar rose 2.7x.
Straight talk: some of the gain is simply disputing junk leads Google credited back, which any account can do.
We were paying full price for wrong numbers. Nobody had ever filed a dispute.
