Cost per lead down 41% in six months

Cost per lead down 41% after we rebuilt Google Ads around LSA and stopped paying for clicks that never called.

-41%

Cost per lead

+78%

LSA leads per month

$2,900/mo

Wasted spend eliminated

First 6 months vs prior 6 months

The situation

Copper Creek was spending five figures a month on Google Ads with a cost per lead that had doubled in two years. Nobody could say which campaigns produced actual booked jobs.

The problem

Broad-match keywords were eating budget on searches with no buying intent, and Local Services Ads sat unranked because the profile was incomplete and reviews were stale.

The work

Account rebuild

Restructured campaigns by service intent, killed broad-match waste, added call-only for emergencies.

LSA optimization

Completed the profile, review velocity program, dispute workflow for junk leads.

Tracking

Call tracking with lead scoring so spend follows booked jobs, not clicks.

The results

Cost per lead dropped 41% comparing the first six months against the prior six, per ad platform reporting. LSA lead volume rose 78% and roughly $2,900/month in non-converting spend was eliminated.

Same budget. Twice the useful phone calls. That's the whole story.

Elaine S.

Co-owner