87% more quote requests and a three-week backlog
From invisible to 38 top-3 keywords — a fence company that now books three weeks out from search alone.
The situation
Ironwood did quality work with almost zero inbound demand. Every job came from door hangers and neighbor referrals, which capped growth at whatever the crews could canvass.
The problem
No material-specific pages, no pricing content, no city pages. Homeowners comparing wood vs vinyl found national blogs and competitor sites, never Ironwood.
The work
Material & style pages
Dedicated pages per fence type with real pricing ranges.
City expansion
Location pages across Loudon and Knox County suburbs.
Photo proof cadence
Weekly geo-tagged install photos feeding both GBP and the site.
The results
By month eleven: 38 keywords in top-3 positions, quote requests up 87% versus baseline per form tracking, and a standing three-week install backlog that justified a fourth crew.
We hired a fourth crew because of the website. Never thought I'd say that.
