Emergency call volume 2.4x in twelve months
Emergency plumbing calls 2.4x'd after we rebuilt local rankings around the searches that happen at 2 AM.
The situation
Ridgeline had steady maintenance-agreement revenue but lost the highest-margin work in town: after-hours emergencies. Those searches went to whoever owned the map pack at 2 AM, and it wasn't them.
The problem
Their site treated emergency plumbing as a footnote. No dedicated urgency pages, no click-to-call above the fold, and competitors owned every 'emergency plumber near me' variation.
The work
Emergency-intent pages
Built dedicated emergency service pages per city with call-first layouts.
Map pack campaign
Category expansion, geo-tagged photo cadence, and review velocity focused on emergency jobs.
Call tracking
Installed tracked numbers so every ranking gain tied to counted calls.
The results
Emergency call volume hit 2.4x the pre-engagement baseline by month twelve, per call tracking. The company holds top-3 map pack positions on 44 keywords and lifted its average rating to 4.9 across 300+ reviews.
The after-hours phone used to be quiet. It isn't anymore.
