Organic leads up 118% in ten months
Organic leads up 118% in a season after city pages and a review engine put them everywhere homeowners looked.
The situation
Green Valley's revenue spiked every spring and collapsed every winter. Their digital presence was a Facebook page and a one-page website, so demand depended entirely on yard signs and word of mouth.
The problem
One thin homepage tried to rank for every service in every city and ranked for none. No recurring-service pages meant the highest-LTV work — maintenance contracts — had no search presence at all.
The work
Service-city matrix
Built dedicated pages for each service in each target city.
Maintenance-first content
Content and offers built around recurring contracts, not one-off cleanups.
Review engine
Route-based review requests that lifted volume 4x.
The results
Organic leads rose 118% comparing the first ten months to the prior ten, per form and call tracking. The company added 35 recurring maintenance contracts and ranks top-3 in six Blount County cities.
We used to chase spring. Now the calendar fills itself before the season starts.
