#1 map pack position and 14 AI citations in eight months
From referral-only to #1 in the Sevierville map pack — and cited by name in Google AI Overviews for roof replacement.
The situation
Summit Peak booked solid work through referrals but had no search presence in a county where storm seasons create demand spikes they couldn't capture.
The problem
Zero entity presence. No schema, four-year-old photos on the GBP, and a site that never answered the questions homeowners ask before an $18k purchase. AI engines and Google both passed them over.
The work
Authority build
Roofing cost guides and storm-response content built in answer format for AI citation.
Local entity work
Full schema, citation cleanup, and a weekly geo-tagged job photo cadence.
Review acceleration
Post-job review flow tied to crew completion checklist.
The results
By month eight: #1 map pack position on the core replacement keyword, organic leads up 92% versus baseline, and 14 tracked citations in Google AI Overviews for Sevier County roofing queries.
Referrals kept us alive. Search is what's growing us.
