Direct homeowner calls up 96% in ten months
A restoration company built AI-search presence for disaster queries and cut its dependence on insurance referral fees.
The situation
RapidDry's revenue ran through insurance TPA programs that took fees and set rates. Direct homeowner calls — the profitable ones — were rare because the company was invisible at the moment of disaster.
The problem
Homeowners in a flood moment ask AI and Google what to do first — and every answer cited national brands. RapidDry had no content answering the panic-moment questions and no entity data for engines to cite.
The work
Disaster-moment content
Step-by-step 'what to do first' guides in answer format for burst pipes, floods, and fire — built for AI citation.
Emergency entity work
EmergencyService schema, 24/7 attributes, response-time proof.
Call-first pages
Every page built to convert a panicked homeowner in under ten seconds.
The results
Direct homeowner calls rose 96% comparing the first ten months to the prior ten, per call tracking, cutting TPA referral dependence from 68% to 41% of revenue. The company now appears in 19 tracked AI answers for Anderson County water damage queries.
Every direct call is a job without a referral fee attached. That's pure margin.
