Booked calls up 64% in nine months
A five-truck HVAC shop invisible to AI search became the answer ChatGPT gives for AC repair in Blount County.
The situation
Chilhowee Air & Heat had a solid reputation and almost no digital footprint to match it. They ranked page two for their own core services and never appeared in ChatGPT or Google AI answers for Blount County HVAC queries.
The problem
Their GBP was thin: sparse categories, no services list, reviews going unanswered. AI engines had no structured entity to cite, so they defaulted to competitors with cleaner data.
The work
Entity cleanup
Rebuilt the Google Business Profile, unified NAP across 40+ citations, and shipped full LocalBusiness schema.
AI visibility content
Published answer-format service and city pages targeting the questions homeowners actually ask AI engines.
Review engine
Installed a post-job review flow that tripled monthly review velocity.
The results
Booked calls rose 64% comparing the first nine months of the engagement to the prior nine, per call tracking. The company now appears in 27 tracked AI answers for Blount County HVAC queries and holds top-3 map pack positions on 31 keywords.
We stopped guessing where the phone calls came from. Now we know, and there are more of them.
