Amazon marketing · Amazon Ads certified
Get found on Amazon. Get picked over the brand next to you.
More than half of U.S. shoppers start their product search on Amazon, not Google. We build the listing, run the ads and design the store, so the shopper clicks yours.
Mike Carleton
Founder, Forty-Second Street · Amazon Ads certified
Five Amazon Ads Academy credentials, current through 2028. Building brands, websites and search campaigns since 2010.
What we do
Everything a shopper sees before they click Buy.
Sponsored ads
Sponsored Products, Brands and Display ads that put you at the top of the search, aimed at the words buyers actually type.
Listings that sell
Titles, photos, bullet points and A+ content, written and designed to turn a look into a sale. We are a design shop first.
Your Brand Store
A storefront on Amazon that looks like your brand, not a list of products. Built like a website, because we build websites.
Video ads
Short videos that show your product working, placed right in the search results and on product pages.
Bring shoppers back
Most shoppers look and leave. Amazon DSP shows your product again to the people who almost bought it.
Plain-English reports
Every month: sales, ad cost, and what each ad dollar brought back. One page. No jargon.
Why Amazon, why now
Shoppers already search there. Your competitors already pay to be seen.
56%
of U.S. shoppers start product searches on Amazon. More than start on Google.
Source: Jungle Scout Consumer Trends, 2024 →$19.8B
spent on Amazon ads in one quarter, up 26% from a year before.
Source: Amazon Q2 2026 results →#1
is the spot that gets the sale. If your product is not at the top of the search, the brand that paid to be there wins it.
Certified by Amazon Ads
Five Amazon Ads credentials. Current through October 2028.
Mike Carleton passed each Amazon Ads Academy assessment himself. You can check every one on his LinkedIn profile.
Sponsored Ads Certification
Amazon Ads Academy · valid through Oct 19, 2028
Amazon DSP Campaigns Certification
Amazon Ads Academy · valid through Oct 21, 2028
Amazon Ads Retail Certification
Amazon Ads Academy · valid through Oct 20, 2028
Amazon Video Ads Certification
Amazon Ads Academy · valid through Oct 21, 2028
Brand Builder Award
Amazon Ads Academy · valid through Oct 19, 2028
No products on Amazon? Still a fit
Put your local business on Prime Video, in the zip codes you serve.
Amazon sells TV ads on Prime Video, Fire TV and Twitch, and they can be aimed at the zip codes you actually work in. A Maryville HVAC company can show up on living-room TVs in Maryville, and nowhere else.
- ✓A short video ad, scripted around the one job you want more of
- ✓Aimed at the zip codes you serve, not the whole state
- ✓Shown on the big screen in the living room, where yard signs can't reach
- ✓Reported in calls and form fills, same as every ad we run
Start here
Thirty minutes. Your listings, your ads, one clear next step.
No pitch. Bring your Amazon store, or just your product idea. If we are not the right fit, we will tell you on the call.
Let's Talk- ✓We look at your top listings the way a shopper does
- ✓We check what you pay in ads for each dollar of sales
- ✓We show you who is winning your search terms, and why
- ✓You leave with the one fix that matters most
- ✓Month to month after that. Your account stays in your name
Common questions
Straight answers before you book.
Do I have to sell on Amazon to work with you?
No. Sponsored ads, listings and Brand Stores need products on Amazon. Streaming TV ads on Prime Video and Fire TV do not. A local business can run them aimed at the zip codes it serves, and we track them in calls and form fills.
Are you an Amazon agency or a marketing agency?
Both. We have built brands, websites and search campaigns since 2010. Amazon is the biggest product search engine in the country, so it gets the same work: a strong brand, pages that sell, and ads measured in sales.
What does Amazon marketing cost?
Two parts. Your ad spend goes straight to Amazon, and you set the budget. Our management fee is quoted on the call after we see your account, in writing before we start. Month to month, no long contract.
Who owns the Amazon account?
You do. Your Seller Central or Vendor Central account, your ad account and your brand stay in your name. We work inside them with user access you can remove at any time.
How soon will I see results?
Ads can start showing the day they go live. Give the first 30 to 60 days to learn which search terms turn into sales. Then we cut what does not pay and push what does.
What are your Amazon credentials?
Mike Carleton holds five Amazon Ads Academy credentials: Sponsored Ads, Amazon DSP Campaigns, Amazon Ads Retail, Amazon Video Ads and the Brand Builder award. All are current through October 2028.
Let's look at your Amazon together.
Pick a time that works. Thirty minutes with Mike, no pitch.
Or call 865-382-7007. Based in Maryville and Knoxville, working with Amazon sellers anywhere.
