Mike Carleton

Mike Carleton is the founder and CEO of Forty-Second Street, a marketing agency for home-service contractors with offices in Maryville and Knoxville, Tennessee and in Tampa and Wesley Chapel, Florida. His work centers on one problem: making sure a contractor is the company Google and AI search recommend first when a homeowner asks who to call.

He is the author of two books on that problem, VISIBLE and KEPT: The Book About Customers Who Come Back, and runs BeVisible.coach, where the same visibility system is taught to owners directly. The agency's work spans local SEO, Google Business Profile and Map Pack strategy, AI search visibility (GEO/AEO), Local Services Ads, and the branding and web design that turn rankings into booked jobs.

Every article under his name on this site is written for the contractor who has to answer the phone: HVAC, plumbing, roofing, electrical, landscaping, remodeling and the trades around them, across Maryville, Knoxville and East Tennessee.