Forty-Second Street logo

Brand Guides

So nobody guesses again.
The rulebook your printer, sign shop, and next hire all follow so the brand stops drifting.
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Full-time design team, no outsourcing
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Custom Design + AI Software

The rulebook your printer, sign shop, and next hire all follow so the brand stops drifting.

Brand Guides That End the Guessing

Every time a printer, sign shop, or new hire guesses at your colors, the brand drifts. We build brand guides for East Tennessee businesses — the rulebook that keeps every truck, shirt, and postcard unmistakably yours.

What's Included

  • Logo usage rules: spacing, sizing, and what never to do
  • Exact color codes for print, screen, embroidery, and vinyl
  • Typography system with fonts and hierarchy
  • Photo and voice guidelines so content sounds like you
  • Vendor-ready PDF any printer or sign shop can follow

Why It Matters

Consistency is what makes a brand recognizable — and recognition is what makes homeowners call you instead of comparing prices. The guide is cheap insurance on everything you've spent building the brand.

Put the rules in writing. Call 865-382-7007.

Who this is for

This is for you if your brand looks slightly different on every surface, or you're growing and more hands are touching it.

This is not for you if you don't have a settled logo and colors yet — branding comes first.

What's included

  • Logo usage rules
  • Exact color codes for every medium
  • Typography system
  • Photo and voice guidelines
  • Vendor-ready PDF

Common questions

What's actually in a brand guide?

Logo usage rules, exact color codes for every medium, typography, and photo and voice guidelines — in a vendor-ready PDF.

Who uses it?

Your printer, sign shop, embroiderer, and every new hire — anyone who'd otherwise guess.

How do I know I need one?

If your brand looks slightly different on every surface, it's already drifting — the guide stops it.

Our process
How we get your phone ringing
01
Free Visibility Audit
We show you exactly where you're invisible on Google and AI search — and what it's costing you in missed jobs.
02
Build & Optimize
Google Business Profile, local pages, schema, a 5-star review engine, and a fast website engineered to convert.
03
Rank & Get Cited
You climb into the Map Pack's top three and start getting named by ChatGPT, Gemini, and Google AI Overviews.
04
Book More Jobs
Click-to-call and quote forms turn that new visibility into booked calls — measured against real revenue.

The free design and visibility call

Here is exactly what you get, before you spend a dollar

Thirty minutes. Free. Yours to keep.

No contract and no retainer. If you hire us it is month to month and you can cancel at the end of any month. If you don’t hire us you still keep the plan, and you are welcome to hand it to whoever you like.

Book my free callor call 865-382-7007