Webflow Analytics · Nationwide
Webflow analytics that show which pages bring you calls and leads
Page views alone don't pay the bills. We set up GA4, Tag Manager and call tracking on your Webflow site so you can see where each lead came from.
Mike Carleton
Founder, Forty-Second Street
30+ years building brands. Every website our team builds today is built in Webflow.
What you get
What is Webflow analytics?
Webflow analytics is the setup that measures how people find and use your Webflow site. It usually means Google Analytics 4, Google Tag Manager, call tracking and form events that count real leads. Webflow also offers Analyze, a paid add-on with traffic, click and conversion reports built into Webflow.
GA4 done once, done right
We connect GA4 through Webflow's Google Analytics setting or through Tag Manager, never both, so visits are not counted twice.
Google Tag Manager
One container holds your tags, from GA4 to ad pixels, so new tracking can be added without editing the site code.
Forms as key events
Each form fill is tracked as a key event along with the page it came from, so you can see which pages produce leads.
Call tracking
Taps on your phone number are counted, and tracking numbers can show which calls came from search, ads or your Business Profile.
Webflow Analyze, if it fits
Analyze is Webflow's own add-on. It shows sessions, clicks, click maps, scroll maps and goal conversions inside Webflow. We help you decide if it is worth adding.
Reports in plain words
A simple monthly report shows leads by source and by page, without a wall of charts to sort through.
How it works
How we set up tracking on your Webflow site
- 1We list the actions that matter to your business: calls, form fills, bookings and quote requests.
- 2We install GA4 and Google Tag Manager, and remove any duplicate or broken tags.
- 3We tag every form and phone link, and add call tracking where it makes sense.
- 4We test each event live before we call the setup done.
- 5We build a monthly report that ties leads back to pages and channels.
You keep your site, your domain and your data. Plans are month to month.
Proof before you book
Tracking set up by certified hands
Mike Carleton holds a current Google Analytics certification, one of our five Google Skillshop certifications. You get tracking built by people trained on the tools, backed by 138 five-star Google reviews.
5
current Google Skillshop certifications, including Google Analytics and Google Ads Search. Each one can be verified.
See the certifications →“The quality of their work was well beyond what I expected.” Justin, Google review, after we designed his website, logo and product labels.
Common questions
Webflow analytics questions, answered.
Does Webflow have built-in analytics?
Yes. Webflow Analyze is a paid add-on for Webflow site plans. It shows sessions, page views, clicks, traffic sources and goal conversions inside Webflow, plus click and scroll maps. Many businesses still use GA4 as well, because it connects to Google Ads and Search Console.
How do I add Google Analytics to Webflow?
Copy your GA4 measurement ID, which starts with G-, paste it into Site settings under Integrations, then publish. Or load GA4 through Google Tag Manager instead. Pick one method only. Using both counts each visit twice and makes your numbers wrong.
Can you track phone calls from my website?
Yes. We track taps on your phone number as events in GA4. For people who dial your number by hand, we can add call tracking numbers that show which source sent each caller. We explain the options and tradeoffs on the call.
Why don't my GA4 leads match my real leads?
Common causes are forms that are not tracked, duplicate tags, spam submissions and phone calls that never get counted. We audit your setup, fix the tags and test every event, so the numbers you see line up with the work coming in.
How much does Webflow analytics setup cost?
Two parts: your Webflow plan is paid to Webflow (webflow.com/pricing); our fee depends on scope and comes in writing after a 30-minute call. Webflow Analyze, if you choose it, is billed by Webflow as an add-on. Call tracking services may also have their own monthly fee.
Related Webflow services
Put your data to work
Let's talk about your Webflow analytics
In 30 minutes, Mike checks what your site tracks today, spots the gaps, and explains the setup that would show your real lead sources.
Or call 865-382-7007. Offices in Maryville, Knoxville and Tampa Bay. Working with businesses anywhere in the U.S.