The three results that decide the game

When someone in Unicoi County searches for a contractor, Google leads with a map and three business listings — the "Map Pack." That little box captures the overwhelming majority of clicks and calls. Rank inside it and you get a steady stream of local jobs; rank just below it, on the regular results, and you're fighting for the leftovers. The math is that stark.

What it takes to break into the pack

Google decides those three spots on a mix of relevance, distance, and prominence. Translated into plain terms: a complete and accurate Google Business Profile, real reviews arriving regularly, consistent business information across the web, and content that clearly signals what you do and where. Nail those and you earn your place.

How we get you there

Forty-Second Street works the exact levers the Map Pack rewards:

A fully optimized profile built around Erwin and the Unicoi County area
An automated system that keeps genuine reviews coming in
Clean, consistent citations so your details match everywhere Google checks
Local Services Ads to hold the very top spot while your rankings climb

Local terrain, local searches

Tucked along the Nolichucky River and the mountains near Johnson City, Unicoi County is a place where "near me" really means near me. Homeowners want a pro who covers their corner of the county, and the Map Pack is precisely where they filter for it.

Claim your spot

Those three slots are limited, and right now someone else may be holding one that should be yours. Schedule a free 30-minute call and we'll show you where you land in the Unicoi County Map Pack and how to move up.

Mike Carleton, founder of Forty-Second Street

“When you call Forty-Second Street, you talk to the people who actually do the work — not a call center. I've spent 30+ years building brands, and our standard is simple: if it doesn't make your phone ring, it isn't done.”

Mike Carleton· Founder, Forty-Second Street

What is the Map Pack?

It's the box of three business listings Google shows on a map at the top of local searches. It captures most of the clicks and calls, so ranking there is critical.

How do I get my business into it?

By strengthening the signals Google uses — a complete profile, steady genuine reviews, consistent listings, and clear local content. We manage all of it for you.

Can Local Services Ads help too?

Yes. They sit above the Map Pack and give you immediate top visibility while your organic ranking builds.

Are you local to Unicoi County?

We're an East Tennessee-based agency that helps Unicoi County and Erwin-area contractors get found across the region.

What trades do you focus on?

HVAC, plumbing, roofing, electrical, and remodeling contractors throughout Unicoi County.

How much does it cost?

Our plans run $495 to $3,495 a month, and most contractors choose Full Visibility at $1,695.

More for Unicoi County

Guides: Home Service Marketing: The 2026 Playbook for East Tennessee Contractors · Every Question East Tennessee Contractors Ask About Marketing

By trade: HVAC marketing · Plumber marketing · Roofing marketing · Electrician marketing

Monthly marketing plans

SEO and AI search plans from $495 a month.

Every plan is built so Google can rank you and ChatGPT can recommend you. Pick the level that fits where you are now. You can move up or down any month.

Get on the map

Presence

$495 /mo

Best for getting found on Google Maps in your home town.

Google Business Profile management
Website hosting, updates and monitoring
On-page SEO upkeep on your key pages
Monthly AI search visibility check
Plain-English report, first Monday of every month

Book my call →

Start ranking

Local Growth

$895 /mo

Best for passing the one or two competitors above you.

Everything in Presence
2 SEO blog posts a month
Service page optimization
Review request system
Keyword and map rank tracking

Book my call →

Full Visibility

$1,695 /mo

Best for contractors who want Google and AI to name them first.

Everything in Local Growth
4 SEO blog posts a month
Citations and directory listings included
City pages as you expand
AI search build-out: schema, FAQs, llms.txt
Quarterly strategy and coaching session
Monthly video walkthrough of your results

Book my call →

Multi-city

Regional Visibility

$2,495 /mo

Best for service areas that cover several cities or counties.

Everything in Full Visibility
6 SEO blog posts a month
More city pages every month
Multi-location Google profiles

Book my call →

Own the market

Market Leadership

$3,495 /mo

Best for owning your trade across the whole region.

Everything in Regional
8 SEO blog posts a month
Up to 4 to 6 city pages a month
Senior strategist on your account
Priority turnaround

Book my call →

Month to month from day oneNo long-term contractYou own everything: site, domain, accounts, filesPrice in writing before we start

Want the phone ringing faster while SEO builds? Add Google Ads, Local Services Ads or Meta Ads to any plan. Not sure which plan fits? Book a free 30-minute call and we will tell you straight.

Before you book

What actually happens on the call

No deck, no discovery questionnaire, no contract talk unless you bring it up. Thirty minutes on a screen share, and you keep everything we find.

We search for you the way a homeowner would

Live, on the screen, while you watch — Google, the Map Pack, Local Services Ads, and ChatGPT. The same searches a local homeowner runs at 9pm with a dead water heater.
We show you who is showing up instead of you

Named competitors, the exact searches they own, and the specific reason they are ahead — review count, profile completeness, ad position, or schema. Usually it is one or two fixable things.
You leave with the findings in writing

A short written summary of the gaps and what it would take to close them. If we are not the right fit, you keep it and hand it to whoever is.

What we will not do: put you on a mailing list, call you repeatedly, or ask you to sign anything on the first call. If there is no fit, we will say so on the call and give you the twenty minutes back.

Our process

The Visibility System™

Five stages, run in order. Every engagement follows the same path, so you always know what we are working on and why.

Stage 01
Position
We find the wedge — the trades, neighborhoods, and job types where you can realistically win in your market — instead of fighting everyone for everything.
Stage 02
Authority
Reviews, your Google Business Profile, and the trust signals that decide who gets the call when two contractors look the same on screen.
Stage 03
Content
Pages built around what homeowners here actually type and ask out loud, written so Google and AI assistants can both use them as the answer.
Stage 04
Structure
Schema, site speed, and clean technical foundations, so the machines reading your business get it right the first time.
Stage 05
Presence
Local Services Ads, the Map Pack, and AI answers running together, so you show up wherever the search starts — and every result is reported in booked calls.

See where you stand Free · 30 minutes · findings are yours either way

No cost, no obligation

See exactly where local homeowners can’t find you

Pick a time below. We will run your business through the searches your customers actually use and show you the gaps live.

Where you rank in the local Map Pack today, and who is above you
Whether ChatGPT and Google’s AI Overviews name you at all
What your Google Business Profile is missing
The one or two fixes that would move you the most, in writing

Would rather just talk? Call 865-382-7007.

Everything stays in your name. Your website, domain, Google profile, reviews, and ad account — yours to keep, whether or not we ever work together. We do not resell shared leads.

Book a free visibility call Call

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Visibility Is the Whole Product

Full-Service Marketing Retainer

We Go Deepest on the Trades

Home Services Primary Focus

Win the Map Pack: Home-Service Marketing for Unicoi County, TN

The three results that decide the game

What it takes to break into the pack

How we get you there

Local terrain, local searches

Claim your spot

What is the Map Pack?

How do I get my business into it?

Can Local Services Ads help too?

Are you local to Unicoi County?

What trades do you focus on?

How much does it cost?

More for Unicoi County

SEO and AI search plans from $495 a month.

Presence

Local Growth

Full Visibility

Regional Visibility

Market Leadership

What actually happens on the call

We search for you the way a homeowner would

We show you who is showing up instead of you

You leave with the findings in writing

The Visibility System™

Position

Authority

Content

Structure

Presence

trust 42ST to be found first.

See exactly where local homeowners can’t find you

Find out what's costing you jobs.

The software that keeps a local business running

Four simple steps to a phone that rings.

Your old customers are your fastest jobs.