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Marketing & Ads

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Best marketing tools for contractors in 2026

Marketing tools help you get calls from ads, mail and your website. Some track which ad made the phone ring. Some run your ads or send postcards for you. To pick one, start with where your leads come from. Then check the monthly price, your ad spend and the free trial.

Our top picks

  • WhatConverts: best for owners who want to know which ads make the phone ring. Plans start at $30 a month.
  • Bïrch: best for shops that run their own Facebook or Google ads. Plans start at $49 a month.
  • LettrLabs: best for trades that want mail people open. There is a free plan, and you pay for each piece you mail.
  • Uniqode: best for contractors who print yard signs, flyers or cards. Plans start at $9 a month, billed yearly.
  • Hello Bar: best for contractors who want more leads from site visitors. There is a free plan, and paid plans start at $39 a month.

How to choose

  • Lead source: If you pay for ads, track your calls first. WhatConverts shows which ad, search or page brought each call and form.
  • Ad spend: Bïrch sets its price by how much you spend on ads. If you spend very little, it may not pay off.
  • Print marketing: LettrLabs mails postcards that look handwritten. Uniqode makes QR codes for yard signs, flyers and truck wraps.
  • Free plan or trial: WhatConverts and Bïrch have 14-day trials. LettrLabs, Uniqode and Hello Bar let you start free.

Quick compare

WhatConverts: Monthly, $30 to $160, each with a $30 usage credit · 14-day free trial · shops that pay for ads and want to know which ones bring calls

Bïrch: Monthly by ad spend, from $49 · 14-day free trial, no card · shops that run their own Facebook or Google ads

LettrLabs: Pay per piece, from $0.76 for a printed postcard · free Starter plan with $30 in credit · trades that want mail people open

Uniqode: Billed yearly, dynamic codes from $9 a month · free static codes and a 14-day trial · contractors who print yard signs, flyers or cards

Hello Bar: Monthly, from $39 billed yearly · free plan for up to 5,000 views · contractors who want more leads from site visitors

Questions contractors ask

How do I know which ad made my phone ring?

Use call tracking. WhatConverts gives you tracking numbers, records calls and ties each lead to the ad that sent it. It works with Google Ads, Bing Ads and Facebook Ads.

Can I mail homes after a storm?

Yes. LettrLabs has a Storm Response Automation feature and radius targeting. It also lists ServiceTitan and AccuLynx as integrations.

Can I change a QR code after I print it?

Yes, with a dynamic Uniqode code. You change the link in your account, and the printed code sends people to the new page.

Want help picking? Book a free call and we will point you to the right fit.

Tools in this category

Tools

Tools are sorted with the best fit for contractors first.

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Heads up: some links in this directory are partner links. If you buy, we may earn a small fee. It never costs you extra.