Case Study
Tokers, Inc.
Tokers is a community-centered Delta 8 brand with a mission to educate and uplift. Their welcoming staff in Maryville, Tennessee, aim to destigmatize hemp and cannabis products by offering only the highest quality items and fostering positive interactions with customers.
The Goal
Create a brand identity that will work with a franchise; one that has a 1960s retro vibe, without feeling dated or unappealing to the smoking community.
What 42nd Street did
Our team worked closely with stakeholders and investors to learn more about Tokers as a brand. We conducted Discovery Sessions to get a clear understanding of their goals, their target audiences, and their competitors. We then put together a brand identity that really fits the personality of the Tokers stakeholders as well as their audience.
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