Changed its name without losing Google: clicks up 28%, 326 clicks on the new name.
A wedding venue changed its name. It kept its Google rankings and picked up searches for the new name from zero.
The situation
The venue changed its name. The old website had years of Google trust behind it. The new name had no search history at all.
The problem
A name change can erase years of Google trust overnight. Couples searching the new name could find nothing, and couples searching the old one could get confused.
The work
Logo & brand identity
A new name, logo and brand system for a venue couples picture their wedding at.
Website redesign
A new, fast, mobile-first website built to book tours.
SEO
A rebrand plan that kept the established site's authority and tied the new name to it, so both names lead to the venue.
Blogging
Answer-first articles on the questions couples ask while planning, including cost.
And more
Ongoing support that keeps the brand, the site and the rankings moving in the same direction.
The results
Same four summer months, one year apart (Google Search Console):
- Clicks: 1,670 → 2,130 (+28%)
- Average position: 28.8 → 18.1
- Searches for the new name: 0 → 326 clicks
- Wedding cost searches: 41 → 101 clicks
What this means for you
You can change your name without starting Google over. Just plan the move before you flip the sign.
