Search impressions up 350% in the first 90 days, average rank 6.1.
A craft distillery's new site went from 4.4K to 19.6K monthly search impressions in its first three months.
The situation
The distillery launched its new site in July 2026. In its first 30 days it showed up 4,360 times in Google, almost all for its own name.
The problem
Visitors plan trips and ask questions about the product before they choose a tasting room. The distillery wasn't part of those searches.
The work
Logo & brand identity
A new logo and brand system with the character of the spirits.
Website redesign
A new, fast, mobile-first website built to book tastings and sell bottles.
SEO
Technical setup and pages for tours, tastings and every product.
Blogging
Answer-first articles on the questions buyers ask about the spirit, plus day-trip ideas.
And more
Ongoing support that keeps the brand, the site and the rankings moving in the same direction.
The results
Latest 30 days vs. first 30 days tracked (Google Search Console):
- Impressions: 4.36K → 19.6K (+350%)
- Average position: 8.9 → 6.1
- Clicks: 191 → 197 (steady)
- "does moonshine go bad": 19 → 446 impressions. "how long does moonshine last": 2 → 125. "moonshine vs vodka": 0 → 93
What this means for you
Visibility comes before clicks. Answer the questions your buyers already ask and Google starts putting you in front of them within weeks.
