Average Google rank from 37.6 to 14.6, clicks up 39% year over year.
A home builder jumped 23 positions on average by answering the questions future homeowners ask first.
The situation
In summer 2025 the site averaged position 37.6. Nearly all of its 754 clicks came from people searching the company name.
The problem
People planning a home search for things like "builder vs developer" and "how hard is it to build your own house." The builder didn't show up for any of them.
The work
Logo & brand identity
A new logo and brand system that matches the quality of the homes.
Website redesign
A new, fast, mobile-first website that shows off the work and makes the next step obvious.
SEO
Technical cleanup and pages for each type of build and development the company takes on.
Blogging
Buyer-education articles on building, developers and what it really takes to build a home.
And more
Ongoing support that keeps the brand, the site and the rankings moving in the same direction.
The results
Same four summer months, one year apart (Google Search Console):
- Clicks: 754 → 1,050 (+39%)
- Impressions: 123K → 197K (+60%)
- Average position: 37.6 → 14.6
- New click sources from zero: "how hard is it to build your own house" (14), "difference between developer and builder" (9), "what is a developer" (8)
What this means for you
Long sales cycles start with research. Be the source for that research and you're already on the shortlist.
