Average Google rank from 30.7 to 17.1, clicks up 10% on tighter local targeting.
A fence company stopped showing up in searches from far away and started ranking where its customers actually are.
The situation
In summer 2025 the site showed up 144K times in four months, mostly for broad "fence staining near me" searches outside its service area. It averaged position 30.7.
The problem
Views from people it could never serve made the numbers look big. They didn't bring in any jobs.
The work
Logo & brand identity
A new logo and brand system that looks good on a yard sign and a truck door.
Website redesign
A new, fast, mobile-first website with a clear path to a free estimate.
SEO
Technical cleanup and local targeting aimed at the neighborhoods the crews actually serve.
Blogging
Answer-first articles on fence styles, repair and how long stain lasts.
And more
Ongoing support that keeps the brand, the site and the rankings moving in the same direction.
The results
Same four summer months, one year apart (Google Search Console):
- Average position: 30.7 → 17.1
- Clicks: 222 → 244 (+10%)
- Local "fence repair" and "fencing company" searches: 0 → 4 clicks
- Impressions fell 144K → 43.9K as out-of-area "fence staining near me" views dropped 34,280 → 843
What this means for you
Big impression numbers mean nothing if they come from outside your service area. Rank where your trucks go.
