Average Google rank from 25.8 to 15.8, clicks up 10% year over year.
A working ranch and preserve climbed 10 positions on average and now shows up for the animals and land it cares for.
The situation
In summer 2025 the site averaged position 25.8 and earned 283 clicks in four months, almost all from people who already knew the name.
The problem
Visitors, riders and supporters search for the animals and experiences, not the ranch name. The site wasn't part of those searches.
The work
Logo & brand identity
A new logo and brand system rooted in the land and its history.
Website redesign
A new, fast, mobile-first website for visits, events and support.
SEO
Technical cleanup and pages for the ranch, the preserve and its events.
Blogging
Stories and answers about the horses, wildlife and native plants on the land.
And more
Ongoing support that keeps the brand, the site and the rankings moving in the same direction.
The results
Same four summer months, one year apart (Google Search Console):
- Average position: 25.8 → 15.8
- Clicks: 283 → 312 (+10%)
- Impressions: 30.3K → 32.6K (+8%)
- Horse-breed searches: 19 → 93 impressions. Butterfly and wildlife searches roughly doubled
What this means for you
People search for what they love before they search for you. Tell the story of what you do and Google brings them to it.
