Google clicks up 665% year over year, from 251 to 1,920.
A tree service went from page four to the top 10 on average. Summer search clicks went up more than 7x.
The situation
In summer 2025 the site earned 251 search clicks in four months and averaged position 35.6. Nearly all of it came from people who already knew the name.
The problem
Homeowners with a tree problem search the problem, like "tree too close to house" or "what to do if a tree falls on your house." The site had nothing that answered them.
The work
Logo & brand identity
A new logo and brand system that looks like the crew you trust with a 60-foot oak over your roof.
Website redesign
A new, fast, mobile-first website built for storm-day phone calls.
SEO
Technical cleanup and service pages for removal, trimming and emergency work.
Blogging
Answer-first articles on the questions homeowners ask during and after storms.
And more
Ongoing support that keeps the brand, the site and the rankings moving in the same direction.
The results
Same four summer months, one year apart (Google Search Console):
- Clicks: 251 → 1,920 (+665%)
- Impressions: 36K → 191K (+431%)
- Average position: 35.6 → 9.7
- New click sources from zero: "what to do if a tree falls on your house during a storm" (14), "how long does it take to cut down a tree" (11), "tree too close to house" (7)
What this means for you
Emergency trades win on the question people ask right before they call. Answer it first and yours is the name they see.
