Google clicks up 213% year over year, average rank from 40.6 to 11.8.
An orthodontist went from page four to page two on average. Google search clicks tripled in one summer.
The situation
Before the rebuild, the practice's site averaged position 40.6 in Google. That's page four, where nobody clicks. It earned 1,270 search clicks from June through September 2025.
The problem
Parents search for a problem, not a practice name. Searches like "bottom teeth crowding" had no page on the site to answer them, so the practice was invisible while families were still deciding.
The work
Logo & brand identity
A new logo and brand system, with colors, type and a voice that feels like the top practice in town.
Website redesign
A new, fast, mobile-first website built to turn searches into booked consultations.
SEO
Technical cleanup, treatment pages and location pages that tell Google exactly what the practice does and where.
Blogging
Answer-first articles on the questions parents ask before they book, like crowding, timing and cost.
And more
Ongoing support that keeps the brand, the site and the rankings moving in the same direction.
The results
Same four summer months, one year apart (Google Search Console):
- Clicks: 1,270 → 3,980 (+213%)
- Impressions: 431K → 1.15M (+167%)
- Average position: 40.6 → 11.8
- "bottom teeth crowding": 0 → 1,130 impressions
What this means for you
Google ranks the business that answers the question. Build a page for every question a customer asks before they call and you get found before your competitors do.
