Google clicks up 134% year over year, average rank from 34.7 to 15.4.
A roofer more than doubled its Google clicks. Commercial buyers now find it through roofing comparison searches.
The situation
In summer 2025 the site earned 302 search clicks in four months and averaged position 34.7.
The problem
Commercial buyers research materials before they call anyone. The site had no answers for "EPDM vs PVC" or "how long should a metal roof last."
The work
Logo & brand identity
A new logo and brand system built to win residential jobs and commercial bids alike.
Website redesign
A new, fast, mobile-first website with clear paths for homeowners and property managers.
SEO
Technical cleanup and service pages for every roof type and repair the company sells.
Blogging
Material comparisons and lifespan answers that buyers read before they request a bid.
And more
Ongoing support that keeps the brand, the site and the rankings moving in the same direction.
The results
Same four summer months, one year apart (Google Search Console):
- Clicks: 302 → 708 (+134%)
- Impressions: 135K → 193K (+43%)
- Average position: 34.7 → 15.4
- "epdm vs pvc roofing" and "pvc vs epdm roofing": 0 → 433 impressions
What this means for you
Big-ticket buyers compare before they call. If your site answers the comparison, you're the one they call.
