Google clicks up 1,316% year over year, from 101 to 1,430.
A screen and shade company went from page five to page two on average. Summer search clicks went up 14x.
The situation
In summer 2025 the site earned 101 search clicks in four months and averaged position 48.8. That's page five. The owner's phone wasn't ringing.
The problem
Homeowners search for things like "lanai screen" and "privacy screen for lanai." The site didn't show up for either, and it barely showed up for its own name.
The work
Logo & brand identity
A new logo and one consistent brand across every page, so Google and customers connect the business to its name.
Website redesign
A new, fast, mobile-first website built to turn searches into in-home estimates.
SEO
Technical cleanup and product pages for lanai, patio and garage screens.
Blogging
Answer-first articles on privacy, shade and screen options homeowners compare before they buy.
And more
Ongoing support that keeps the brand, the site and the rankings moving in the same direction.
The results
Same four summer months, one year apart (Google Search Console):
- Clicks: 101 → 1,430 (+1,316%)
- Impressions: 23.3K → 166K (+612%)
- Average position: 48.8 → 17.3
- "lanai screen": 25 → 2,275 impressions. "privacy screen for lanai": 0 → 1,014 impressions
What this means for you
If Google can't find you for your own name, it won't send you strangers. Fix the foundation first, then go after what buyers search.
