Google clicks up 44% year over year, average rank from 32.8 to 20.7.
A family heating and air company grew summer search clicks 44% and climbed 12 positions on average.
The situation
In summer 2025 the site earned 570 search clicks in four months and averaged position 32.8, which is page four.
The problem
A well-known local name, but the website wasn't earning its reputation online. It showed up for lots of loosely related searches and ranked too low on the ones that book service calls.
The work
Logo & brand identity
A refreshed logo and brand system that honors a long local history and looks sharp on trucks.
Website redesign
A new, fast, mobile-first website built to turn "AC not working" searches into calls.
SEO
Technical cleanup and service pages for repair, replacement and maintenance.
Blogging
Answer-first articles on the heating and cooling questions homeowners ask before they call.
And more
Ongoing support that keeps the brand, the site and the rankings moving in the same direction.
The results
Same four summer months, one year apart (Google Search Console):
- Clicks: 570 → 819 (+44%)
- Average position: 32.8 → 20.7
- Local "HVAC service" and "heating and air" searches: 8 → 16 clicks
- Impressions fell 237K → 145K as Google stopped showing the site for searches it was never going to win
What this means for you
A good reputation doesn't rank by itself. Give Google a site that matches the name customers already trust.
