Google clicks up 70% year over year, average rank from 35.6 to 22.9.
An HVAC and plumbing company grew summer search clicks 70% during the busiest season of the year.
The situation
In summer 2025 the site earned 841 search clicks in four months and averaged position 35.6. That was during peak AC season, in a market crowded with big ad budgets.
The problem
The site got brand searches but lost the questions homeowners ask before they pick up the phone.
The work
Logo & brand identity
A new logo and brand system that looks sharp on trucks, uniforms and yard signs.
Website redesign
A new, fast, mobile-first website built to turn emergency searches into calls.
SEO
Technical cleanup and dedicated pages for every heating, cooling and plumbing service.
Blogging
Answer-first articles on what homeowners search before they call, like how long a toilet or AC unit lasts.
And more
Ongoing support that keeps the brand, the site and the rankings moving in the same direction.
The results
Same four summer months, one year apart (Google Search Console):
- Clicks: 841 → 1,430 (+70%)
- Impressions: 921K → 1.08M (+17%)
- Average position: 35.6 → 22.9
- "how long do toilets last" and "how long does a toilet last": 0 → 911 impressions
What this means for you
In HVAC the ad budgets are huge. Answer-first content is how a local shop gets traffic without paying for every click.
